Creative Setup

Creative Groups

• Adding and Launching Video Creative
• Adding and Launching Extension or Web Creative
• Linking Video and Extension Creative Groups
• Adding, Weighting, and Removing Creative Groups

Creative Tracking

• Visit URL
• Visit Tracking Parameters
• Google Analytics Visit Tracking
• Adobe Analytics Visit Tracking
• Impression Tracking
• Redirect URLs

Creative Best Practices

• Creative Testing Options
• Building Your Creative Testing Plan
• Audience Extension Creative Best Practices for TV Retargeting
• Audience Extension Creative Best Practices for TV Prospecting

Creative Setup FAQs

• Can I track impressions in DCM on my Video Ads?
• Can I link Video Creatives to my Live Retargeting Campaigns?
• What is Multivariate Testing?
• What is A/B Testing?
• What specs should I use when submitting a Performance TV Ad?