In the video above, watch as Taylor Dunne, Senior Platform Experience Manager at MNTN, walks you through the key metrics in the report, MNTN’s incrementality measurement methodology, and where you can find additional guidance to help you boost performance.
Why should you consider measuring incremental outcomes?
Marketers today want to understand exactly how their investment in each of their individual performance marketing channels contributes to the actual conversions and revenue they generate, as opposed to outcomes they would have generated anyway.
Unfortunately, most ad platforms don’t have access to data outside of their own activations. This leads to scenarios where outcome reports don’t align with actual sales or lead-gen data.
MNTN’s always-on incrementality reporting solves this problem by showing marketers the true impact of their CTV campaigns vs. results they would have produced anyway. Our transparent approach gives marketers trusted insights and agility with absolutely no additional costs or upfront planning. These insights enable more effective optimizations and investment decisions so marketers can maximize the value of their MNTN campaigns and advertise with confidence.
The primary metrics to know:
- Incremental Conversions: The added conversions you earned with MNTN performance TV prospecting on top of the baseline conversions you would have earned without it.
- Incremental Revenue: The added revenue you earned with MNTN performance TV prospecting on top of the baseline conversions you would have earned without it.
- Incremental ROAS: The return on ad spend generated by your incremental revenue.
- Incremental CPA: The cost per acquisition generated by your incremental conversions.
When is your data refreshed?
Your MNTN incrementality data will update within the first 15 days of every month to include the prior month’s incremental performance data.