TV Networking Blocking in the MNTN Platform
While MNTN Performance TV only serves ads on brand-safe networks, we understand that advertisers may have additional preferences that define what streaming channels they consider suitable for their brand. That’s why we have a tool directly in the platform that allows you to block up to 10 TV networks in your account.
Please note that constraining inventory also limits our ability to reach users wherever they’re watching CTV, which can impact reach and performance. It is recommended that you do not apply more than 2-3 network blocks at any given time.
If looking to utilize this tool, we recommend reaching out to your CSM to discuss possible performance or spend impacts that accompany the block of a TV Network.
How to Block a TV Network:
- Go to My Account
- Select TV Network Blocklist
- Search for the Network you wish to block
- Toggle the "Unblocked" feature into "Blocked"