We suggest doing holiday pacing for any brand that sees large spikes in conversions and traffic to their site during the holiday season.
Our Holiday Budget Pacing webinar (passcode: Q4-Budgets!) provides a full breakdown of how to determine the best pacing schedule for you and how to enter your budget in the platform. Please review the step-by-step process outlined in our webinar and presentation deck and feel free to reach out to our Customer Success Team with any questions or concerns.
For optimal holiday performance, we recommend the below budget allocations for November and December:
- November 1st - November 21st: Spend 60% of budget
- November 22nd - November 30th: Spend 40% of budget
- December 1st - December 20th: Spend 90% of budget
- December 21st - December 31st: Spend 10% of budget