Using DCM Impression Tags on Performance TV Ads
Q: Why couldn't we support DCM impression tags on CTV before?
A: We released software that eliminates the discrepancy between our ad server and the video player, by having our impression service be server-side as opposed to browser-side. Google recently approved our ad server, so we can now finally support DCM impression tags on our video ads.
Q: How does this impact reports in DCM?
A: If you are/have been using DCM impression tags on your Performance TV campaigns, you will see a large increase in impressions begin to report in DCM. This is because before this change, the tags were ONLY firing on Multi-Touch Ads, now they will be firing on your video ads AND your Multi-Touch Ads.
Q: How does this impact reports in MNTN?
A: This does not impact our reporting as our proprietary technology currently, and has been able to, report on all impressions served. Within the MNTN reporting tool, you are able to break out impressions served between Multi-Touch Ads and your video placement.
Q: Can I implement separate impression tags?
A: The campaign setup involves a 1x1 relationship between video and Multi-Touch Ads, which means that each tag applied to the ad set will apply to both the video and Multi-Touch Ads. You can apply multiple impression tags to your ad sets, however those will both fire across both placement types (Multi-Touch and Video).
Q: Where do I apply impression tags?
A: In order to add impression tags within your ad sets, you will want to go into your campaign setup and insert the tags within the video ad. Once in the video ad, you will see the option to add impression tags on the right-hand side. Learn more about implementing tags here.
Tags that are accepted are the 1x1 image tag. For example:
Learn more about impression tags here.