You can run any number of creatives on your campaigns, by adding in new creative groups and assigning their weighting. In this article, we'll review:
- Adding Multiple Creative Groups to Performance TV Campaigns
- Weighting / Launching Creative Groups
- Removing Creative Groups
Adding Multiple Creatives to Performance TV Campaigns
In order to set new Performance TV creative live, you'll need to upload both the Video creative and the Multi-Touch creative to link them together.
Part 1: Adding Video Creative Group
While on the video creative step in the campaign path, click the "Add Creative" blue icon and it will take you to My TV Videos Library.
Next, you can either duplicate an existing video creative or select "Upload New" to drag and drop your video onto the screen or select how you will upload your video from the following options:
- Choose File
When you are done applying your Video creative to your campaign, you'll see it next to your existing creative.
Part 2: Adding Multi-Touch Creative Group
Next, while on the Multi-Touch Creative step in the campaign path, click the "Add Creative" button in the empty creative space next to your existing ad.
Next, select the type of creative you'd like to add from the following options:
- Start with a Template
- Start with a Blank Ad
- Select from My Creative
- Upload Static Creative
When you are done applying your creative to your campaign, you'll see it next to your existing creative.
Once both creatives are uploaded, you can link your Video creative and Multi-Touch creative together. Please note that for live campaigns, the creatives will need to be approved before you can link them.
Weighting Multiple Creative Groups
Assigning the weighting to your creative determines the percentage of users or households that will be served each creative group. All campaign weights must total 100% to ensure you reach your full audience.
For Retargeting campaigns, you'll set the weighting on the Multi-Touch Creative group.
For Prospecting campaigns, you'll set the weighting on the Video Creative group.
Assigning Weight on a New Campaign
If you have added more than one creative group when building your campaign, you may change your weights before your campaign launches. Weights will apply as soon as your campaign is live.
Assigning Weight on a Live Campaign
If you add a new creative group to a live campaign, the weight on your new creative group will automatically be set to "0" until it is approved.
Once approved, you can go back into your campaign and assign the weight for your new creative group. The updated weighting will reset your audience split and the updated weighting will apply immediately.
Removing Weight on a Live Creative
If your creative is currently live and you wish to pause that creative from being in rotation, simply change the weight to 0% on that ad group. Once the weight is set to 0%, that ad group is now longer live.
Removing Creative Groups
You can remove creative groups from live rotation FIRST setting the weighting to 0% and THEN deleting the ad set. Once the creative is weighted to 0% you can fully remove the creative group from your campaign by deleting the creative via the trash icon. The creative group will stop serving as soon as it is removed from the campaign.
You can remove creative groups by clicking on the trash icon for each Video and Multi-Touch Creatives
The removed creative will continue to be reflected in historical reporting and any removed creative will still be available for future use in your My Creative library.