When creating your campaigns, you'll first need to select your Marketing Objective. You can choose from the following options:
To see a visual on creating a campaign selecting your marketing objective, watch the below video:
Retargeting allows you to target audiences that have been to your site and bring them back to drive conversions using Television Video or Multi-Touch creatives. You can choose specific goals for this objective.
Prospecting allows you to drive new site visitors using Television Video and Multi-Touch creatives. You can choose specific goals for this objective.