All MNTN campaigns can be tracked directly in Google Analytics with our GA integration. There's no complex integration necessary, just place our pixel and the integration is automatic.
How does our Google Analytics Integration work?
MNTN utilizes the GA Measurement Protocol API to show cross device performance coming from all devices within a household within Google Analytics. This falls in line with our Cross Device Verified Visit attribution model used within our reporting and allows for the ability to see activity generated across all devices, which is essential for evaluating Connected TV performance.
- User interacts with a MNTN ad.
- User returns to the site in accordance with our Cross Device Verified Visit attribution model (Click here to learn more about our attribution model).
- If the visit is defined as a Verified Visit, we pass the visit data to Google Analytics as a hit via the Measurement Protocol API. Google Analytics then translates the data in accordance with their setup, allowing you to see visits driven from your MNTN Performance TV campaigns.
- Finally, we do not pass any conversion data. All conversion attribution will be defined based on your unique attribution settings within Google Analytics.
This integration plugs directly into the Measurement Protocol API and falls in line with how they receive and translate data. The Measurement Protocol API exists within Google Analytics and is open and available for all platforms to utilize. You can click here to learn more about the Measurement Protocol API and how it functions.