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Multi-Touch Creative Best Practices for TV Retargeting

  • Updated

Who/What/Where

Your TV Retargeting campaign will serve Living Room Quality video spots to users who have previously visited your site. The immediacy of Multi-Touch is needed at the same time, as abandoned users with intent need immediate advertising. These Multi-Touch ads will serve on all devices in the household that match the IP addresses on which a site visit was recorded.

You can either upload static ads or use the Ad Builder.

 

Ad Builder 

Everything you need to create stunning, dynamic ads to reinforce your Television creative.

The workflow is simple: 

  1. Select a template from our template gallery under “Television” 
  2. Hit “Customize in Ad Builder”
  3. Edit your 3 master sizes (Square, Landscape, and Portrait)
  4. Once your 3 master sizes are complete, hit “Generate All Ad Sizes” to generate all 22 sizes
  5. Adjust as needed, hit save, and apply to your campaign

 

Best Practices

Keep the branding & messaging consistent with your CTV asset:

  • The colors, logo, visit URL, promo offer, copy, and messaging should be cohesive throughout the advertising experience.

Use a Dynamic Product Carousel:

  • Push users to convert by showing them the products they most recently viewed, or placed in their cart and abandoned 
  • Add a strong call to action with the product carousel.
    • i.e. “SHOP NOW”
  • The tracking pixel will automatically pull in the products - no need for product feeds

 

Helpful Trips & Tricks

  • Upload your custom font to stay consistent with your brand
    • Font file formats accepted; .woff, .ttf, .otf, .eot 
  • If uploading a video asset, use 16:9 aspect ratio and less than 3 mb size, keep the duration of the video between 5-15 seconds, and avoid using text in videos
    • File format should be .MP4
  • If uploading an image to the ad builder for your Multi-Touch creative we accept the following file types: JPEG, PNG.  
  • SVG file format is recommended for logos
  • Using our partner integrations with ShutterStock, you have thousands of stock photos and videos at your fingertips, at no extra cost
  • Image Ratio: 1.91:1 to 4:5



Upload Static Creative

  1. Hit the blue “Create New” button in the creative section → and “Upload Static”
  2. Upload your statics under “Television” 

If you choose to run with static creatives for your Multi-Touch creative we accept the following file types: JPEG, PNG.  

What ad sizes should you upload? Below is a list of the 22 sizes we offer.

  • [Square] - 300x250, 1920x1200, 1800x1000, 1024x768, 900x550, 720x480, 640x480, 336x280 300x300, 250x250
  • [Landscape] - 728x90, 970x250, 468x60, 320x50, 300x50
  • [Portrait] - 300x600, 800x1100, 640x1280, 768x1024, 320x480, 160x600, 120x600

It is our recommendation that you include at least 6 sizes as shown below-

  • [Square] - 300x250
  • [Landscape] - 728x90, 320x50, 300x50,
  • [Portrait] - 300x600 and 160x600

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