Below you'll find the largest data sources from the Oracle Data Cloud.
Affinity Answers observes over 275 million global social media (across Facebook, Instagram, and Twitter) users daily across 40,000 brands tracking comments, uploaded photos, retweets, posts, and more. These affinities are mapped to Oracle cookies and organized into segments via the BlueKai Marketplace. Affinity Answers provides approximately 1,200 qualified consumer segments
covering verticals such as Entertainment (including TV, Music, Celebrities, Sports, Movies, and Apps), Auto, Travel, Retail, and CPG.
A Leader in both offline and digital data, ALC has supported businesses through the power of data for more than 40 years. ALC audiences are grounded in fact based, location centered, deterministic data, linked to hundreds of individual attributes, and scaled using proprietary modeling. Audiences cover both B2B and B2C including Finance, Insurance, Pharma, Tech, Auto, Luxury, Retail and Travel.
Analytics IQ blends cognitive psychology, sophisticated data science, and disparate data sources to build innovative and relevant data products across demo, financial services, auto, travel, B2B, and more verticals. Analytics IQ’s accurate and comprehensive consumer database, PeopleCore, combined with their proprietary cognitive survey are used to both validate and create consumer-based audiences.
Bombora owns the largest predictive online B2B data pool with more than 4 billion interactions on 400+ million professionals profiled per month internationally (Bombora has passed Oracle GDPR due diligence) empowering B2B marketers to reach new audiences with precision.
Powered by proprietary content analysis technology and unmatched cross-platform data assets, Comscore Activation helps you complete audience profiles with demographic and behavioral data –spanning digital, TV and OTT. Comscore TV audiences are created from passively collected data from over 65MM US televisions and coverage on 99% of all US zip codes. With Comscore TV audiences you can reach viewers of a specific TV series, genre, telecast, or ad.
Connexity data consists of 1st party proprietary data at the individual level that only they have access to. Their panel offers seed data unmatched in the industry and our feature space includes proprietary shopping and demo data. They model against individuals, not groups of segments and rescore their users every day which boosts quality and performance.
Edmunds powered by Oracle
Edmunds.com is the number 1 destination for auto research and shopping. Edmunds powered by Oracle audiences are enhanced to provide greater scale by applying Oracle Data Cloud’s reach extension capabilities. These audiences are tested against the most important measures of performance to marketers – shopping engagement and vehicle sales.
Experian maintains a wealth of information about consumers and how they make buying decisions collected for over 30 years. They compile data from hundreds of public and propriety sources on 126MM households. These sources include self-reported information, aggregated panel data, websites with permission to share information about visitors, public records and historical retail purchases collected offline and then brought online through propriety online data partnerships.
Infogroup is a leading provider of data and data-driven marketing solutions. As an original compiler of both business and consumer information since 1972, Infogroup is consistently rated with superior quality data through independent audits and trusted by 70 of the top Fortune 100 companies. Infogroup’s validated offline business and consumer data is onboarded via Oracle providing access to reliable, accurate and comprehensive digital data. Data types include B2B, behavioral, demographic, financial, retail, lifestyle, auto, travel, and more.
The IXI Network is a unique, unified, anonymous database of invested and deposited consumer assets. Through their our exclusive network of more than 95 leading financial institutions, they directly measure about $16 trillion in anonymous U.S. consumer assets and investments, representing over 47 percent of all U.S. consumer invested assets. They utilize a patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households’ financial and economic positions.
Mastercard Audiences are built on aggregated spending behavior from online and brick-and-mortar channels—making them far more predictive than surveys or proxy metrics such as clicks or views. These transaction-based insights are protected by the highest standard of privacy and security policies. By leveraging the quality and scale of Mastercard’s transaction-based insights, Mastercard Audiences unlock a holistic view of the customer.
Mobilewalla associates every mobile device ID with installed apps, lat/long, and points of interest, to classify users into hundreds of country specific demographic and behavioral segments. Mobilewalla also is widely used for creating custom segments on demand, enabling advertisers to hyper-target specific audiences at scale (570MM device IDs globally) internationally across all verticals.
Connect with consumers based on where they shop, recency of store visits, and how often they go to locations. PlaceIQ uses billions of movement data points from validated, unique devices to understand places visited within the consumer journey and deliver accurate visitation data. By matching movement data with verified locations in a proprietary base-map, PlaceIQ created 1,400 high-quality audiences within Oracle Data Cloud’s platform.
Polk Audiences powered by Oracle
Polk has over 30 years of ownership data with nearly 100% sales coverage on 115MM US Households. With 200+ syndicated auto audiences, built from over 240 verified sources and 600 data points, you can target likely owners, in-market prospects, and those likely to be in-market soon across different vehicle characteristics, such as vehicle body style, make, model, age, and more.
TransUnion audiences are based on actual financial information from nearly every market-active consumer in the country. Their consumer finance audiences are aggregated and depersonalized using ZIP+4 micro-geographies to achieve a high level of targeting effectiveness while maintaining regulatory compliance. Their data is sourced from over 90,000 reliable, primary sources that include finance-related information and public records.
V12 multi-channel consumer file is one of the largest consumer databases in the industry. The database is an aggregated file built from more than 40 compiled and proprietary data sources, which combine postal, email, phone, and mobile data, as well as hundreds of selectors to further improve targeting. V12’s data assets include over 180MM VINs level information for Auto targeting, New and Pre Mover audiences, Personality Profiles and more.
Visa Audiences powered by Oracle
Visa audiences powered by Oracle are uniquely built from Visa purchase data combined with Oracle Data Cloud known demographic and other attributes on over 115MM+ HHs. Covering more than $3Trillion in annual spend and 62 billion transactions per year, Visa Audiences powered by Oracle allow marketers to reach customers and prospects based on actual retail spending patterns.
Webbula roots are in the data verification industry. They have brought years of validation experience to the audience data space to build aggregated data sets including Demographics, B2B, Automotive, Political, Financial and Interest based on self-identified, cross-channel behaviors, not modeled assumptions.