What has changed with MNTN cross-device?
Our Advertising Suite reporting has always been accurate, but Google Analytics / Google 360 never reflected the full cross-device reach of our platform. With this new integration, we’re excited to announce that all MNTN traffic, across all devices, is being accurately reported in Google Analytics / Google 360.
What if I don’t have Google Analytics / Google 360?
You will not see a change in your reporting.
How does MNTN cross-device work?
In regard to targeting, MNTN expands any website audience onto all devices within a household. The devices are then included in the targeting pool for your campaign.
For attribution, MNTN attributes conversions from any devices used in a customer’s journey. These conversions are attributed both in the MNTN user interface, as well as Google Analytics.
Does MNTN have its own device graph?
MNTN has its own cross-device graph that is used for both targeting and attribution.
What attribution systems does this support?
This is initially being released in Google Analytics / Google 360. More attribution systems will be added in the future, including Adobe Analytics.
As an advertiser, can I use my own cross-device vendor or turn MNTN cross device off?
Due to how MNTN cross-device technology is integrated into reporting, you cannot use your own cross-device vendor.
What performance uptick does cross-device give?
Performance in Google Analytics / Google 360 is now more aligned with MNTN internal reporting. Any uptick seen in these attribution systems will now more accurately reflect the performance of your campaigns.
Does cross-device use Verified Visits?
Yes, it does. Cross-device enhances the effectiveness of Verified Visits by allowing MNTN to track users across multiple devices.
Does cross-device use the same Verified Visits window?
Yes, it does. If desired, you can change your Verified Visits window in the account settings within the Advertising Suite.
Does anything change with Verified Visits?
These changes do not affect Verified Visits’ functionality.
Is this deterministic or probabilistic?
The MNTN cross-device graph is primarily probabilistic based on households and household IP addresses.
How does MNTN account for businesses? Or IP addresses with multiple devices
MNTN only classifies a group of devices as a household if there are less than 20 total devices on a single IP address. Any IP addresses with more than 20 devices will be considered a business and not part of the MNTN device graph.
If it's IP address-based, does it fall in line with CA privacy law?
Can we account for users on Safari Mobile Browser?
Using MNTN cross-device, all Safari users are able to be targeted and attributed correctly.
What percentage of an advertiser’s business does cross-device represent?
This is advertiser specific; the more mobile traffic an advertiser has, the higher the cross-device performance will be.
Do products in dynamic ads show across all devices?
No, they do not. Dynamic ads are device specific.
How was cross-device being reported prior to this release?
Cross-device has been a part of MNTN targeting and attribution for years. This targeting and attribution data was not being communicated to Google Analytics / Google 360, which has been corrected with this release.
How are you attributing conversions for attribution systems like DCM, etc.?
The advertiser still has MNTN cross-device targeting and attribution, but other 3rd party analytics systems (like Adobe Analytics) will only report single browser behavior.
Does this improve the performance for customers not on Verified Visits?
Yes. It’s the same for Verified Visits or non-Verified Visits customers.
As an advertiser, how long will it take to see results in transactions in Google Analytics?
You should start to see results in 1-5 days after deployment.
What lift should I expect to see in transactions in Google Analytics?
Any lift will differ between advertisers. However as a general rule, the more mobile traffic you have, the more lift you will see.