You are able to further navigate your data via the Reporting tab. The Dashboards in the "Campaign" tab is meant to provide you with a quick status check of your active running Campaigns; the "Reporting tab" is designed to provide you with the tools you need to dive as deep as you need into your data.
You can access this view by clicking the Reporting tab in the top left of your navigation bar.
You will see your Advertiser Detail Report for your account activity.
Standard Reports: Let's you choose from standard report templates that will show either Detail or Summary level performance. These reports can be fully customized or even deleted. If you choose to delete any of the standard report templates add them back at any time using the Custom Report Builder.
The following reports are already provided and are fully customizable:
Report Type | Description |
Advertiser Detail | This report shows your entire advertiser performance by day for your entire advertiser account. |
Advertiser Summary | This report shows the total roll up on your performance for your entire advertiser account for the date range you have specified. |
Marketing Objective Detail | This report shows your Retargeting or Performance TV level performance by day for the date range you have specified. |
Marketing Objective Summary | This report shows the total roll up on your Retargeting or Performance TV performance for the date range you have specified. |
Campaign Detail | This report shows your campaign group level performance by day for the date range you have specified. |
Campaign Summary | This report shows the total you roll up on your campaign group performance for the date range you have specified. |
Creative Detail | This report shows your creative level performance by day for the date range you have specified. |
Creative Summary | This report shows the total roll up on your creative performance for the date range you have specified. |
Publisher | This report shows you roll-up level publisher performance for the date range you have specified. |
Campaign Filter: Allows you to select which campaign you want to see your performance for depending on the report type you are viewing. The filter is available for relevant report types.
Date Picker: Allows you to customize your date range based on today, week to date, month to date, year to date, last 30 days or a custom date range.
Detail Performance Data: Gives you detailed stats on your daily performance including Spend vs. Budget, Return on Ad Spend, effective CPA, Conversions and Revenue.
Summary Performance Data: Gives you quick stats on your overall performance including Spend vs. Budget, Return on Ad Spend, effective CPA, Conversions and Revenue.
Performance Chart: A chart that maps your performance metrics day-over-day. Verified Visits and Conversions are simply the defaulted metrics, you are able to select your desired metrics when building a custom report.
Data Table: Offers a daily view of your performance across an array of metrics.
Customize Report: Clicking the edit icon top right Launches the [Custom Report Builder] and allows you change any aspect of your report.
Export: You can export the detail data for the date range in-view in your reporting at any time, in Excel (.xls) format.