Searching for Categories
You can quickly search the taxonomy, which includes over 66000 categories, for specific keywords. Any category with that keyword will be returned, along with all of that category's children. For example, if you search for "home improvement," all categories with that keyword are returned, along with all of the narrower categories even if the search term is not in the names of the child categories.
Browsing for Categories
Categories are listed in the tree from general to more specific. For example if you are browsing the In-Market > Autos vertical, you can drill down to a specific make and model.
As you browse and select categories, the audience builder's analytics help you shape your target audience. You can view how many unique users are in a specific category, evaluate the highest related categories and their audience reach, and then add the category and its related categories to a segment.
Categories are arranged in a tree structure built to represent the context of a category, using parent-child relationships where the parent is broader conceptually and the child is more precise. When unique profiles are placed into a child category, they are also automatically placed into the broader parent categories. By selecting the parent category, you do not need to individually select all its child categories—any unique profiles in the child categories are also included. The parent category is not just the sum of its child categories, because it may also contain profiles that were not significant enough to be called out as specific child categories.
Interest categories are constantly being updated in Oracle's database, meaning new categories become available and old categories deprecate. As we refresh our taxonomy on a daily cadence, our platform will automatically reflect the new categories that are available and flag the ones that are unavailable. We have specified notifications in the platform to let you know if any of the interest categories in your 3rd party Oracle audiences are no longer available for targeting, so you can quickly review and make any necessary changes to your targeting strategy to ensure you are still meeting your intended criteria.