Once you've launched the 3rd Party Audience Builder from your Audience Dash or campaign setup, it's time to define your audience.
In the audience builder you'll be able to specify interests to define the type of audience you want to target. Let's take a quick look at what you can do.
Navigating the 3rd Party Audience Builder
Audience Building Features and Terminology
What it Does
|Search||Search for a category by its name. For example: to search for In-Market > Autos, enter autos. If you click the delete icon , the search box is cleared and the taxonomy tree is reset.|
|Categories||The Categories tab displays a taxonomy tree in the center pane so that you can select and exclude audience attributes. For details on using the taxonomy tree, see creating audience segments.|
|Taxonomy Tree||Select the check box for a category to add it to a segment in your target audience.|
|Total Audience||Displays the Total Reach of unique users seen in the target audience based on its current configuration. As you modify your audience, its Previous Reach changes.|
|Include (AND)||The Include sub-tab displays one or more segments that include the categories in your target audience and the associated segment reach. Two or more categories define a segment using OR logic. Included segments use AND logic to define your audience.|
|Exclude (NOT)||The Exclude sub-tab displays one segment that excludes categories from your target audience, and displays the associated segment reach. Users that have been tagged with one category OR another in the exclude segment are NOT included in the target audience.|
|Segment (OR)||Each segment displays a summary of its categories and reach. For a user to be included in a segment, they must have been tagged in one category in the segment OR another. You can click the x next to a category to remove it from the segment.|
|Narrow Audience (AND)||Adds another another audience segment, which acts as an "AND" condition that needs to be met by the Include audience. This typically reduces audience size.|
|More Info||Explains more relevant details to the audience segment you are viewing|
|Apply to Campaign||Saves and Applies the active configuration of your audience to your campaign.|