On the Budget & Goal tab, you'll be prompted to assign a goal to your campaign. Your campaign goal defines how your campaign will be optimized by our automated media buying technology.
You can learn more about choosing your campaign goal in the below video:
In this article, we'll cover the four different campaign goal options:
Return on Ad Spend
The Return on Ad Spend (ROAS) goal type optimizes your campaign to drive the highest revenue on your campaign budget. Return on Ad Spend is calculated as Campaign Revenue divided by Campaign Spend.
To set this campaign goal type, select Return on Ad Spend (ROAS) from the campaign goal dropdown then enter the numeric value for your goal.
Cost per Acquisition (eCPA)
The Cost per Acquisition (eCPA) goal type optimizes your campaign to drive the highest volume of conversions on your campaign budget. Cost per Acquisition is calculated as Campaign Spend divided by Campaign Conversions.
To set this campaign goal type, select Cost per Acquisition (eCPA) from the campaign goal dropdown then enter the dollar value for your goal.
Cost per Visit
The Cost per Visit goal type optimizes your campaign to drive the highest volume of visits on your campaign budget. Cost per Visit is calculated as Campaign Spend divided by Campaign Visits.
To set this campaign goal type, select Cost per Visit from the campaign goal dropdown then enter the dollar value for your goal.
Cost per Completed View
The Cost per Completed View goal type optimizes your campaign to drive the highest volume of completed TV views on your campaign budget. Cost per Completed Views is calculated as Campaign Spend divided by Completed TV Views.
To set this campaign goal type, select Cost per Completed View from the campaign goal dropdown then enter the dollar value for your goal.