From the Attribution Settings section within My Account, you can control the Verified Visit Window assigned to your account.
In this article, we'll cover:
Understanding the Verified Visit Window
The Verified Visit window is the timeframe from when a user has viewed your ad to when the user returns to the site.
By default we set the Verified Visit window to 7 days for TV Retargeting campaigns and 14 days for TV Prospecting campaigns.
What is a Verified Visit? A Verified Visit is a site visit driven from your campaigns from an ad that is in-view or from a Performance TV commercial that occurs within a pre-defined window of time.
Adjusting the Verified Visit Window
Tip: We recommend connecting with your Customer Success Manager to understand the performance implications of any changes.
You can estimate the impact of adjusting your Verified Visit Window by either toggling the slider or by entering the days, hours, or minutes that you'd like to assign to your Verified Visit Window.
- Estimated Visits: This field will forecast the volume of Verified Visits for a given Marketing Objective based on the selected Verified Visit window. The Estimated Visits are calculated by looking at your prior 30 days of campaign data and determining the volume of Verified Visits that occurred within the selected window of time.
- Estimated Conversions: This field will forecast the estimated volume of Conversions for a given Marketing Objective based on the selected Verified Visit window. The Estimated Conversions are calculated by multiplying your Estimated Visits by your Average Conversion Rate over the past 30 days.
Tip: The estimated metrics will be based on your prior 30 days of data, so we recommend that your respective Retargeting or Prospecting campaigns have been live for a minimum of 30 days for the most accurate forecast.
Once comfortable with the setting you wish to use, you can input the days, hours or minutes that you'd like to assign to your Verified Visit Window.
- If you'd like to undo any adjustments you have made to the Verified Visit windows, select the "Revert" option. This will revert to your last, saved setting.
- When you are happy with your settings and want to apply them, click "Save Changes" for the new window to apply immediately to your MNTN campaigns.
