The MNTN pixels will be used to both build first party data audience segments and to track user activity after exposure to your ads.
You may install pixels directly onto your site either from the Pixel step of campaign setup or from the Pixel section in your My Account settings.
In this article, we'll cover:
- Emailing Pixels to your Developer
- Implementing the Tracking Pixel
- Implementing the Conversion Pixel
- Best Practices
- More Installation Guides
Emailing Pixels to your Developer
You can email both the tracking and conversion pixels to anyone who will be responsible for placing it on your site.
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Select Email Your Developer from the bottom right hand corner of the Pixel Setup modal.
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Enter the email address(es) for the developer responsible for implementing your pixels.
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Once complete, click Send to send your email message with the pixels attached for installation.
Implementing the Tracking Pixel
Requirements
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Pixel must be placed site wide, on every page.
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Pixel cannot be placed within any iFrames.
Installation Steps
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Copy the tracking pixel from the Tracking Pixel field. You can do this by using the Copy Code button and it will store the code to your clipboard.
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Paste it in the HTML on every page of your website. Most preferably just above the end </body> tag or in your global header.
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Confirm the pixel is firing on all pages of the site, including checkout pages, cart pages and conversion pages.
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The tracking pixel is placed on the conversion page in order to run specific campaigns and to send tracking information to our data warehouse.
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Implementing the Conversion Pixel
Requirements
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The point of conversion must be accessible from the main site.
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Pixel cannot be placed within any iFrames.
Installation Steps
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Copy the conversion pixel from the Conversion Pixel field. You can do this using the Copy Code button and it will store the code to your clipboard.
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Conversion pixels should only be placed on confirmation pages which are utilized for site conversion and should fire for all conversions.
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From the available parameters, replace the text within the double quotes with the corresponding variables from your site. The values should be dynamically populated by the variables that you applied. If you will not be using a variable, leave as is.
l = "ORDER ID"
i = "TOTAL ORDER AMOUNT"
c = "", k = "", g= "", j= "", u ""
Order ID
Used to track your onsite orders and can be used to cross-check transactions.
Total Order Amount
Subtotal amount (before tax and shipping).
- Once complete, click the "I Installed This" button within the MNTN platform.
Best Practices
For Mobile Sites
If you run a separate domain for your (web-based) mobile site, you can follow the same procedures above to ensure the same data is being passed by our Tracking Pixel. If you do not install the Tracking Pixel on your mobile site, you will be losing performance as a result of excluding all the user data from your mobile traffic.
More Installation Guides