The Audience Dashboard is your mission control for creating & managing audience profiles and monitoring your audience analytics.
To get to the dashboard simply select the Audience tab from the top of the navigation bar.
Navigating your Audience Dashboard
1st Party, CRM, or 3rd Party Audience Toggle: Allows you to switch between the 1st Party (TV Retargeting), CRM Data, or 3rd Party (TV Prospecting) audience dashboards.
The Audience List: Will give you quick access to all the audiences you have already created. From here you'll be able to quickly see the most important stats that pertain to each audience segment in the list, including:
- Conversion Rate
- Average Order Value
- Unique Users
- Campaigns (# of campaigns associated to that particular audience segment)
Quick Edit Controls: Selecting the edit icon gives you a quick drop down menu from which you can easily:
- Preview your audience segment to see the overall configuration
- Edit the audience profile definition
- Duplicate the audience to change it's profile definition and rename it
- Delete the audience
Behavioral Summary: gives you all of the high level stats associated with your total site visiting audience. This dash will change to reflect summary data of any audience you select from the list.
Geographic Summary: Will show you the geographic breakdown of all your site visitors by U.S. Region.