To make sure you understand all the different metrics that will show in the reports that you generate, we put together a quick index in alphabetical order of all the terms you'll find when reading your reports.
A
- Ad Size: The pixel dimensions of your Multi-Touch ads, displayed in width x height. You can view our accepted ad sizes in the Ad Sizes & Supported Channels article.
- Average Order Value: The average amount of revenue driven on each MNTN attributed conversion.
- Calculation: MNTN Total Order Value ÷ MNTN Total Conversions
- Average Page Views Per Visitor: The average number of page views on your site by a visitor. This metric is based on raw site traffic and is best visualized in a chart or table widget broken down by day.
C
- Campaign Group: The individual campaign created within a given channel.
- Channel: The channel that your campaign and creative will serve on. This will display as either Multi-Touch or Television.
- City: The city location where an impression was served or where a Verified Visit or Conversion took place.
- Completed View Rate: The percentage of Performance TV impressions that were viewed in full.
- Calculation: Completed Views ÷ Total PTV Impressions
- Completed Views: The number of Performance TV impressions that were viewed in full.
- Conversion Attribution Percentage: The percentage of site conversions attributed to MNTN.
- Calculation: Total Conversions ÷ Raw Conversions
- Conversion Rate: The percentage of Verified Visits that resulted in a Conversion within the conversion window.
- Calculation: Total Conversions ÷ Total Verified Visits
- Conversion Time: The date and time in the advertiser's time zone that a conversion occurred following a Verified Visit. This metric is available on the Conversions and Order Detail table.
- Conversions: The total number of Conversions that resulted from a Verified Visit within the conversion window.
- Cost Per Completed View: The cost of each Performance TV impression that was viewed in full.
- Calculation: Total PTV Spend ÷ Completed Views
- Cost Per Acquisition/CPA: The total media spend to drive a MNTN attributed conversion.
- Calculation: Total Spend ÷ Total Conversions
- Cost Per Visit: The total media spend to drive a Verified Visit.
- Calculation: Total Spend ÷ Total Verified Visits
- Country: The country where an impression was served or where a Verified Visit or Conversion took place.
D
- Day: The day in the advertiser's time zone.
- DMA (Designated Market Area): The DMA location where an impression was served or where a Verified Visit or Conversion took place. DMAs define TV or radio media markets and can span cities, counties or states, as defined by Nielsen.
E
- Event Time: The date and time in the advertiser's time zone that a verified visit occurred that led to a conversion. This metric is available on the Conversions and Order Detail table.
F
- Frequency: The average number of ads served per User.
H
- Households Reached: The number of people who received a MNTN ad impression.
I
- Impression Conversion Rate: The percentage of Impressions that resulted in a Conversion within the conversion window.
- Calculation: Total Conversions ÷ Total Impressions
- Impression Visit Rate: The percentage of impressions that resulted in a Verified Visit.
- Calculation: Total Verified Visits ÷ Total Impressions
- Impressions: The number of ad impressions served.
M
- Marketing Objective: The marketing objective of your campaign. This can be displayed as Prospecting or Retargeting.
-
MNTN Driven Site Visitors: The number of users that drove verified visits on the site
-
MNTN Driven Existing Site Visitors: The number of existing (have been to the site in the last 90 days) users that drove verified visits on the site
-
MNTN Driven New Site Visitors: The number of new (have not been to the site in the last 90 days) users that drove Verified Visits on the site
N
- Network: The TV network where a video impression was served.
O
- Order Amount: The order amount for the MNTN attributed conversion. This metric is available on the Conversions and Order Detail table.
- Order ID: The Order ID of the MNTN attributed conversion. This metric is available on the Conversions and Order Detail table.
- Order Value: The order amount of the conversion that followed a Verified Visit.
- Order Value Attribution Percentage: The percentage of site order value attributed to MNTN.
- Calculation: Order Value ÷ Raw Order Value
P
- Page Views: The total number of page views on your site regardless of MNTN advertising.
- Percentage of Conversions: The percentage of site conversions attributed to MNTN.
- Percentage of Order Value: The percentage of site order value attributed to MNTN.
- Publisher: The site domain where a Multi-Touch impression was served.
R
- Raw Average Order Value: Your site's average amount of revenue driven per site conversion regardless of MNTN advertising.
- Raw Conversion Rate: The percentage of total site visitors that completed a conversion regardless of MNTN advertising.
- Calculation: Raw Conversions ÷ Raw Site Visitors
- Raw Conversions: The total number of times that a conversion was placed on your site regardless of MNTN advertising.
- Raw Domain: The domain of the publisher site that an impression was served on that led to a Verified Conversion. This metric is available on the Conversions and Order Detail table.
-
Raw Existing Site Visitors: The number of existing (have not been to the site in the last 90 days) raw users to the site regardless of MNTN efforts
-
Raw New Site Visitors: The number of new (have not been to the site in the last 90 days) raw users to the site regardless of MNTN efforts
- Raw Order Value: The total order value of the conversions placed on your site regardless of MNTN advertising.
- Raw Visitors: The number of raw users to the site regardless of MNTN efforts
- Return on Ad Spend/ROAS: The ratio of revenue generated on your MNTN media spend.
- Calculation: Order Value ÷ Total Spend
- Return on Investment/ROI: The ratio of profit generated on your MNTN media spend.
- Calculation: (Order Value - Total Spend) ÷ Total Spend
S
- State: The state where an impression was served or where a Verified Visit or Conversion took place.
T
- Total Conversions: The total number of Conversions that resulted from a Verified Visit within the conversion window.
- Total Spend: The total amount that has been spent on your campaigns through MNTN, both billed and non-billed.
- Total Verified Visits: The number of interactions with your in-view ad unit that resulted in a visit to your site within your defined Verified Visit window.
U
- User Conversion Rate: The percentage of Users that were served an impression that converted following a Verified Visit.
- Calculation: Total Conversions ÷ Users Reached
- User Visit Rate: The percentage of users that were served an impression that resulted in a Verified Visit.
- Calculation: Total Verified Visits ÷ Users Reached
- Users Reached: The number of people who received a MNTN ad impression.
-
Existing Users Reached: The number of existing (have been to the site in the last 90 days) users reached by MNTN ad units
-
New Users Reached: The number of existing (have not been to the site in the last 90 days) users reached by MNTN ad units
V
- Viewable Impression Rate: The percentage of impressions that met the IAB viewability standard.
- Calculation: Viewable Impressions ÷ Impressions
- Viewable Impressions: The number of impressions that met the IAB viewability standard.
- Visit Conversion Rate: The percentage of Verified Visits that resulted in a Conversion within the conversion window.
- Calculation: Total Conversions ÷ Total Verified Visits
- Visit Rate: The percentage of users that were served an impression that resulted in a Verified Visit.
- Calculation: Total Verified Visits ÷ Users Reached
T
- TV Commercials Aired: The number of video ad impressions served.
- TV Spend: The total video amount that has been spent on your campaigns through MNTN, both billed and non-billed.