What is the MNTN pixel & how does it work?
The MNTN Pixel is a piece of JavaScript code that is installed directly into the HTML code on your site. Once the pixel is installed, it will send information directly from your site and automatically map information into our database so it can be used for gathering critical data on site visitors. It also sets unique identifiers for your visitors so they can be identified as part of an active segment that you can target with your campaigns. The MNTN pixel loads asynchronously on your site.
The MNTN pixel is provided in two components: the tracking pixel and the conversion pixel. It's necessary to install both pixels to successfully run campaigns with MNTN.
Pixel Load
Our pixels are asynchronous in nature which means they will not block any other scripts from firing on the site. As mentioned above, the MNTN Pixels make 2 calls to our pixel servers on each fire ( a dx call and a px call ). The dx call contains the javascript mappings that run on the site and gather data (i.e product name, price, etc.). The px call contains the data from those mappings. The pixels will appear as 2 separate trackers due to the 2 calls described, however, both calls are related to our single MNTN Pixels and fire asynchronously.
Tracking pixel
This pixel tracks user behavior and grabs site-specific data on viewed products. It pulls the following data from your site for each unique visitor:
- Product Name
- Product Category
- Product Price
- Product Brand
- Product Image URL
- Product SKU
- Shopping Cart Value
- Shopping Cart Quantity
- Product Inventory Quantity
Conversion pixel
This pixel fires upon a conversion (whether that be click events on a page, form fills, purchases, etc.) and collects pertinent conversion data from the conversion event we have mapped. It pulls the following information from your shoppers’ each unique conversion:
- Order Amount
- Order ID