Cross Device Verified Visits is MNTN's proprietary attribution model. We created this model because you can’t click on a TV screen, and most people use more than one device to engage with a brand. Cross Device Verified Visits gives you a more accurate picture of cross-device performance, allowing you to see accurate, qualified direct response performance across all devices, not just clicks.
Watch Cross Device Verified Visits in action in our walkthrough video below.
In this article, we'll cover:
What is a Cross Device Verified Visit?
A Verified Visit is a site visit driven from your campaigns from an ad that is in-view or from a Performance TV commercial that occurs within a pre-defined window of time (as defined in the Attribution section of your account).
How does Cross Device Verified Visits Work?
Step 1: A user sees a streaming TV commercial on their television, or a display ad that is in view by IAB standards.
Step 2: This user then visits your website on any device within their household, within a time frame you define, triggering a Verified Visit. In order for the visit to be verified, it must meet the following qualifications.
- The visit must be within the Verified Visit window. This is the window of time between when the ad is seen and when the user returns to your site. We default to 7 days for TV Retargeting and 14 days for TV Prospecting. You can customize the Verified Visit window from the Attribution settings in your account.
- The visit must be on a device within the user's household. We generate a cross device graph that identifies all devices within a user's household, allowing us to track visits that occur across all devices that a user may own.
- The visit must not be driven by another marketing channel's active session. We only count visits that were confirmed to be driven by your MNTN campaigns. If we identify another marketing channel's referring source on the user's visit to the site, we will not count that visit as a Verified Visit.
Step 3: Once the user converts within the conversion window, we count that as a conversion within our reporting.