The destination URL, also called a click URL, is the page a user is directed to when they click on an object in your ad creative. In many creatives, click URLs are assigned to different assets within the ad, like a company logo, product, video, etc.
Where do users land?
We will automatically set the destination URL for your ads from the domain your pixel is installed on.
If users click the ads in the product carousel, they will be taken to that product's detail page.
If users click in the zone outside the carousel, they will by default be taken to your site's home page.