While many platforms ask you to "name your own price," they provide control over pricing without considering that controlling your bid can adversely impact your ability to achieve maximum reach for your budget.
MNTN uses automated media buying technology that learns how much to spend for both Multi-Touch and Performance Television. How much CPM to bid on a particular audience is predicated on how well that audience performs, almost on a unique individual impression basis. MNTN uses real-time bidding algorithms to determine the optimal bid for each impression served so that we can focus on your reach and performance goals.
MNTN simply asks you specify a budget and a business outcome or goal. DSO handles the rest.